The power of holiday park branding: How strong branding can increase the value of your holiday park
Dealer Principal, Andrew Hird, discusses how a strong brand can be a key to success. When holiday park owners and managers think about increasing the value of their business, branding isn't always the first thing that comes to mind. Investing in premium accommodation, new facilities such as swimming pools or gyms, and unique entertainment and guest experiences often takes priority, and rightly so. Yet, in my experience, one of the most effective strategies a holiday park can invest in is its...
