Helen Board

As a holiday park, you want to maximise occupancy all-year round. So how do you bring those all-important guests to your park? You may employ a purely direct booking strategy or you may rely on online travel agencies (OTAs) – but is there a way of using each channel effectively so that guests not only find you easily, but have a smooth booking experience (while also protecting your margins)? In this article, we want to look a bit closer at the advantages and disadvantages of both direct...

Dealer Principal, Andrew Hird, explores the reasons why some holiday parks thrive and lessons that underperforming parks can learn to imitate that success. It's clear that not all holiday parks are created equal. We've all seen new parks with state-of-the-art facilities struggle to attract customers while similar businesses thrive just a few miles away. The question that naturally arises is why? What's the secret that separates the winners from the laggards? In this blog, we'll discover how...

Dealer Principal, Andrew Hird, examines the five performance indicators every park should monitor to drive long-term success. Over the years, I've found that running a successful holiday park is about much more than attracting crowds of visitors during peak season. Long-term growth and navigating the off-peak months depend on measuring right business metrics, and using those insights to make more informed decisions. So, what metrics should you pick to monitor in your park? While every park...