Helen Board

Dealer Principal, Andrew Hird, examines the five performance indicators every park should monitor to drive long-term success. Over the years, I've found that running a successful holiday park is about much more than attracting crowds of visitors during peak season. Long-term growth and navigating the off-peak months depend on measuring right business metrics, and using those insights to make more informed decisions. So, what metrics should you pick to monitor in your park? While every park...

Dealer Principal, Andrew Hird, discusses how a strong brand can be a key to success. When holiday park owners and managers think about increasing the value of their business, branding isn't always the first thing that comes to mind. Investing in premium accommodation, new facilities such as swimming pools or gyms, and unique entertainment and guest experiences often takes priority, and rightly so. Yet, in my experience, one of the most effective strategies a holiday park can invest in is its...