Holiday park consultancy and development support

Next Phase Leisure is the number one consultant and partner to holiday parks in the East of England, bringing dedicated support, independent advice and integral expertise to every area of park operation and development.

Bringing a fresh perspective to your holiday park

Whether you're an independent holiday park or part of a larger group, there are times when an experienced, impartial perspective can make all the difference. From increasing holiday home sales and improving occupancy to planning future development or refining your commercial strategy, the right consultancy support can help unlock your park's full potential.

That's where our Holiday Park consultancy service comes in. Led by Dealer Principal Andrew Hird, who has over 30 years' experience in the holiday park industry, including successfully managing a holiday park in North Norfolk, we provide practical, commercially focused advice tailored to your ambitions. Combining first-hand operational knowledge with expertise in park development, holiday home sales and marketing, Andrew works alongside owners and operators to identify opportunities, overcome challenges and deliver sustainable, long-term growth.

Every holiday park is unique, which is why we never take a one-size-fits-all approach. Whether you're looking to enhance your existing offer, increase profitability or bring a new vision to life, we'll help you develop a strategy that delivers measurable results and positions your park for future success.

Here's an idea of what our consultancy service involves:

Contact our team

Park development strategy

Having a clear direction or strategy for your park is crucial for a number of reasons:

Helps to ensure every decision supports your wider business objectives
Prioritises investments that will deliver the greatest return
Gives direction to your marketing activity
Defines KPIs to measure success

We can work with you to develop a well-defined strategy based on your objectives.

Park
expansion

Expanding your park brings exciting opportunities, so make sure you grow in a way that delivers the results you want. Perhaps you want to add additional units to your park, enhance your customer experience with additional facilities, or landscape your green areas, we can provide thoughtful insight and practical support.

Commercial and operational reviews

We understand that park operators have a lot going on day-to-day, and can't always dedicate time to analyse key commercial and operational areas to make sure they are working as hard as they can be.

Let us bring that "bird's eye view" to your business. We can review key areas like:

Income streams
Pricing strategy
Key spending areas
Staff management
Health and safety
Software systems
Branding and marketing.

We'll audit every aspect and work closely with you to ultimately make your park more profitable.

Holiday home
sales strategy

Selling holiday lodges or static caravans is likely to be a big part of your revenue, but are you selling as effectively as you can be? Have you got a defined target audience? Are you building trust with your communications activity? Are you giving prospective buyers what they need? Are you making sure park tours are memorable?

People looking to buy a static caravan aren't really looking for a caravan, they are looking to transform their leisure time. We can work with you to deliver strong leads with a good conversion rate.

Planning and development support

You may be undertaking a growth project within an existing park, or perhaps you've acquired some land and want to develop a holiday park from scratch. In either case, we can bring unrivalled guidance from the word "go".

We can handle the various stages of the planning process
We can make sure every element is thoroughly considered
Let us provide a unique perspective, based on years of experience and knowledge – we know what works and what doesn't
You want our advice and recommendations, not just us to tick some boxes. We aim to add value by providing creative solutions to make your park truly stand out to maximise performance.

Whatever your vision, we can help to bring it to life, while keeping profitability front of mind at all times.

Project management

Any development project is a great opportunity for your park, but we know how much time it can take your team. We handle every aspect of the project, from concept to completion, allowing you and your team to focus on running the park.

Take the first step to building a successful business

If you're looking for a strategic partner who can bring unrivalled direction to your holiday park, we would be only too happy to have an informal chat about your objectives and any challenges you're facing. Speak to Andrew or one of the Next Phase Leisure team today.

01

Park home ownership means you can enjoy the flexibility of being able to holiday whenever it suits you.

02

You'll have unlimited access to your very own corner of Norfolk during our 46-week season. And when you're not here, your friends and family are welcome to stay.

03

As an owners-exclusive park, your stay will always be familiar, and it won't take long for you to feel our strong sense of community.

04

Make your home your own and leave belongings here for simple, stress-free breaks!

05

Nestled in the Norfolk countryside, within easy reach of the sea, every stay will see you discover something new to see or do.

06

Our on-site facilities mean relaxation and delicious home-cooked meals are only a mere walk away.